Realtix360 is a real-estate CRM for Indian developers. Portal leads, presales calling, site visits, cost sheets, bookings, collections and the customer handover run in one system — with RERA, GST and TDS rules applied where the money moves.
Multi-tenant · Role-based access · Audit trail on every money and status event
Lead detail
3 BHK enquiry · Tower B
Source: 99acres · 1 duplicate merged
Rule score
82
Budget, locality, source, response time
AI score
67
Model read of the same lead
Priority for this org is driven by the rule score. Both stay visible, so a disagreement is a conversation — not a mystery.
Illustration of the lead scoring panel
One system, one record
Lead scoring
Every other CRM hands your sales head one number and asks them to trust it. Realtix360 computes two, and shows both on the lead.
The rule score is deterministic — built from criteria your team set, and you can read exactly why a lead landed where it did. The AI score is an independent read of the same lead. Your organisation configures which of the two sets HOT, WARM and COLD priority.
When the two disagree, that is information: it tells you where your rules have drifted from what is actually converting.
Deterministic and auditable. Same lead, same inputs, same score — every time, and always explainable to the person being held to it.
A second opinion on the same lead, sitting beside the rule score rather than quietly replacing it.
Pick the score that drives priority and assignment. Switch it when your data tells you to. Nothing is hidden behind a black box you cannot argue with.
Platform
Sales, presales, inventory, pricing, collections, channel partners and compliance — on one tenant, with one audit trail.
Enquiries pulled in from 99acres, MagicBricks, Housing and IndiaMART, plus Meta and Google lead ads. Duplicates are caught at capture, so one buyer is one lead.
A deterministic rule-based score and an AI score, shown side by side. Your org decides which one drives HOT / WARM / COLD priority.
Browser softphone, click-to-call, consented call recording, dispositions and a live calling queue for the presales floor.
Scheduling with automated T-1 day and T-2 hour reminders, and structured feedback captured against the visit.
Project → Tower → Floor → Unit hierarchy with bulk unit generation, a unit status lifecycle and holds that expire on their own.
RERA carpet-area basis, floor rise, PLC, facing and corner premiums, offers and a GST engine. The cost sheet is frozen onto the booking, so an agreed price is reproducible years later.
EOI → Booking → Agreement → Registered → Possession, with the RERA s.13 10% booking cap enforced before the record saves. Allotment letters generated from the booking.
CLP milestone payment plans, milestone-triggered demand letters, receipts, a double-entry insert-only ledger, Razorpay and automated overdue reminders.
Cancellations run through MahaRERA forfeiture tiers, so the refund figure is derived from the rules rather than negotiated in a spreadsheet.
Discounts and price deviations route through approval chains with configurable per-role bands, instead of arriving as an email nobody can find later.
Partner onboarding with PAN / GST / RERA KYC via SurePass and DigiLocker, timestamped lead registration for attribution, commission slabs, payout runs with TDS 194H and GST, and a partner portal.
Buyers see their bookings, payment schedule, documents, construction updates and possession status — without calling your sales team for a statement.
Built for India
Not a reporting add-on bolted on at quarter end. The rules run at the point of the booking, the receipt and the payout.
The 10% booking cap is enforced in code, not in a policy document.
Escrow split on collections and the quarterly filing data set.
GST computed by the pricing engine and carried into e-invoicing.
Buyer-side TDS on consideration and 194H on channel partner payouts.
Cash-threshold controls, with the decision written to the audit log.
Every money and status event is recorded, on an insert-only ledger.
Realtix360 helps you apply these rules consistently. It does not replace your legal, tax or RERA advisers — see our terms for the full position.
The company behind it
iMark Infotech Pvt. Ltd. has been building digital and software systems since 2001, from its headquarters in Chandigarh and offices across four countries. Realtix360 is its enterprise product for Indian real-estate developers — the same engineering team, applied to one industry end to end.
Start on the 14-day free trial — no credit card. Or walk us through your inventory and payment plan, and we will show you the same flow on your numbers.
Plans from ₹4,999/month. GST extra.